Black Friday 2026 Calendar: Key Dates to Cyber Monday

The 2026 calendar from October through Cyber Monday

Some dates below come directly from government agencies or Amazon. Black Friday and Cyber Monday are calendar dates derived from Thanksgiving, not an announced Amazon schedule.

That distinction matters if you are planning around early Black Friday deals on Amazon. A date on the calendar tells you when Black Friday falls, but it does not tell you when Amazon will begin or end its own promotion.

The calendar shows when these days fall in 2026, not Amazon’s Black Friday or Cyber Monday promotional schedule.

What is confirmed and what is still unknown

Amazon has confirmed Prime Big Deal Days for October 6 and 7, 2026. ^[4] Thanksgiving and Veterans Day are also fixed on the 2026 federal holiday calendar, while Black Friday and Cyber Monday follow from Thanksgiving’s November 26 date. ^{[1] [2]}

As of October 6, 2026, we have not found an Amazon announcement of its Black Friday or Cyber Monday dates yet. That means you should not treat November 27 or November 30 as Amazon’s announced start or end dates. They are simply the dates Black Friday and Cyber Monday fall on this year.

Retail promotions do not have to stay inside those calendar labels. NRF says retailers spread Black Friday deals across the holiday season in stores and online. ^[2] Use our Black Friday deals page to check what appears as the season develops rather than assuming everything starts on one morning.

Use the calendar in four stretches

The easiest way to use these dates is to divide the season into four stretches. That gives you time to watch prices and decide what is actually urgent instead of treating every sale label as a deadline.

NRF says approximately two out of every five holiday shoppers have started browsing and buying before November in recent years, with reasons including spreading out the budget and avoiding last minute stress or crowds. ^[2] Starting early can mean researching early, not necessarily ordering early.

1. Now through November 10 Build a short list and note recent prices after Prime Big Deal Days. The early holiday shopping guide can help you decide which purchases are worth watching before the late November rush.
2. November 11 Singles Day and Veterans Day share the calendar date in 2026, but they are separate events. Use our Singles Day 2026 explainer if November 11 sale language starts appearing in your shopping.
3. November 12 to 25 There are 15 days from November 11 to Thanksgiving. Use that stretch to compare price history, decide which gifts have timing pressure, and keep watching rather than assuming the next promotion will be better or worse.
4. Thanksgiving through Cyber Monday November 26 through November 30 is the five day period NRF describes from Thanksgiving through Cyber Monday. ^[2] Check Thanksgiving deals and Cyber Monday deals separately because the date labels do not tell you which offer is better.

Check the price before the calendar makes the decision

A Black Friday label is less useful than knowing what the item recently cost. Amazon’s price history feature appears next to the product price and shows 30 and 90 day history, with a 365 day view rolling out in the US when Amazon published its 2026 article. ^[5]

Suppose an item normally shown at $120.00 is listed at 30 percent off. Thirty percent of $120 is $36, so the displayed sale price is $84.00. If the recent price history shows $90, the saving compared with that recent price is $6, not $36.

That does not mean $84 is good or bad for you. It simply gives you a more useful comparison. Check the recent history, your budget and your deadline before deciding whether to order or keep watching.

November 11 and November 28 are separate events

Veterans Day falls on Wednesday, November 11 in 2026, the same date as Singles Day. ^[1] They are separate occasions, and neither date should be treated as an announced Amazon event. You can follow Veterans Day sales separately if retailers publish offers tied to that observance.

Small Business Saturday falls on November 28, according to the U.S. Small Business Administration. The SBA says the event was founded by American Express in 2010 and has been officially cosponsored by the agency since 2011. ^[3] Our Small Business Saturday deals page keeps that date separate from the surrounding Black Friday and Cyber Monday calendar.

When waiting makes sense and when buying earlier can help

Waiting can make sense when you do not need the item soon, the price is close to its recent history, and you are comfortable checking again later. There are four days from Thanksgiving on November 26 to Cyber Monday on November 30, so even that late stretch contains several distinct shopping dates.

Buying earlier can make sense when a gift has a delivery deadline, you want to spread purchases across your budget, or the price already works for you. Do not wait only because Black Friday or Cyber Monday sounds more significant. Nothing published so far shows that either date will have the lowest price.